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Artificial Intelligence Marketing And Predicting Consumer Choice An Overview Of Tools And Techniques By Steven Struhl. Bridging the gap between the marketer who must put text analytics to use and data analysis experts, practical text analytics is an accessible guide to the many advances in text analytics. Practical text analytics, written by steven struhl and published by kogan page. Interpreting text and unstructured data for business intelligence by steven struhl (2015, trade paperback) at the best steven struhl phd, mba, ma has more than 25 years' experience in consulting and research, specializing in practical solutions based on statistical models. Interpreting text and unstructured data for business intelligence. Consultant and researcher steven struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing. Consultant and researcher steven struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing. Steven struhl phd, mba, ma has more than 25 years' experience in consulting and research, specializing in practical solutions based on statistical models. Should you have a need for this book, the author might be your literary knight in shining armour. As i've been evaluating text analytics materials lately for my data science education engagements, much of what i've found published on this subject is written from a very academic and technical perspective that is not very approachabl. In addition to text analytics and data mining, his work addresses how buying decisions are made. Steven struhl phd, mba, ma has more than 25 years' experience in consulting and research, specializing in practical solutions based on statistical models. Steven struhl is principal at converge analytic, a marketing and analytics consulting company based in new jersey. Author:steven struhl struhl, steven , date: Author:steven struhl struhl, steven language: Practical text analytics interpreting text and unstructured data for business intelligence 1st edition by steven struhl and publisher kogan page.
Interpreting text and unstructured data for business intelligence.
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